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OEM / ODM

What is an Original Equipment Manufacturer (OEM)?

It’s the brand owner, the company whose logo displays on the final product.

What is an ODM?

ODM, or original design manufacturing, is also also referred to as “private labeling.” This is where an importer selects an already-existing product design from a factory catalog, makes a few small changes and sells it under their own brand name.

Written by Shirley

May 30, 2021

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